OWENSBORO, Ky. — The late father of bluegrass music, Bill Monroe, will be playing soon in New York's Times Square to promote the Kentucky celebration of the centennial of his birth.
The convention and visitors bureau for Owensboro and Daviess County, Ky., is putting a 15-second ad on a digital full-motion billboard on New York's 42nd Street.
Visitors bureau executive director Karen Miller told the Messenger-Inquirer of Owensboro that the spot will feature Monroe, bluegrass music and Owensboro and will run 18 times a day for 48 days at a cost of $15,000.
It will run from Nov. 15 to Jan. 1, times that will cover the Macy's Thanksgiving Day Parade and the Times Square New Year's Eve celebration.
Online: Owensboro-Daviess County Convention & Visitors Bureau's new website, www.BillMonroe100birthday.com.