The Greater Owensboro Economic Development Corp. has recently invested in the redesign and development of its web site, creating a global reach and includes the kind of information that site selectors and businesses need to make informed decisions (click here to check it out).
Websites play a key role in community marketing efforts. Most site selection consultants and relocating companies use the internet for the advanced work in identifying sites and communities, nearly 85 percent of all business relocations begin with a through examination of the website.
The EDC also markets the region by sending materials to site selection consultants in target industries such as advanced manufacturing, distribution and logistics, metals, energy, and bioprocessing. In most cases these targeted materials attempt to direct consultants and potential clients to the web site.
Highlights of the new site include:
- Availability of community information in six languages (English, Spanish, French, German, Chinese, and Japanese)The site is linked directly to the site/ building and community demographic information from the Kentucky Cabinet for Economic Development;
- Contains valuable information for entrepreneurs starting businesses and groups in the community recruiting people, such as OMHS, local colleges, and realtors;
- The site includes updated news and information about activities in the Greater Owensboro region which, along with the entries to this blog, greatly enhance the search hits for our region;
- The site promotes the overall region, including site information and amenities, such as the Bluegrass Crossings Business Center in Ohio County and the river, rail and highway sites in Hancock County.
The site (edc.owensboro.com) is part of the Owensboro.com domain shared with the Greater Owensboro Chamber of Commerce and linked to the chamber, tourist commission, and the transportation sites.